Plan a month of content that builds trust and moves people toward buying.
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Use the SCALE Content Strategy (Stories that Connect, Content that Teaches, Authority Building, Lifestyle Integration, Engagement Drivers) and your four pillars to plan 30 days of content.
Your platform
Your 4 Content Pillars
Pillar
What it means for my brand
3 topic ideas
A: Educate
B: Inspire
C: Connect
D: Promote
Your weekly posting rhythm
Tap a format to switch it to short form, long form or written copy, whatever fits how you like to create.
Day
Format
My topic idea
Monday
Carousel (3, 5 or 10+ slides)
Tuesday
Voice-over video
Wednesday
Carousel (3, 5 or 10+ slides)
Thursday
Text-on-screen video
Friday
Trend video
Saturday
Any format
Sunday
Any format
Your 30-day content calendar
Give each week a focus: Week 1 Foundation, Week 2 Education, Week 3 Connection, Week 4 Authority. Build planned breaks in.
Day
Theme
Pillar
Post idea
1
Foundation
2
Foundation
3
Foundation
4
Foundation
5
Foundation
6
Foundation
7
Foundation
8
Education
9
Education
10
Education
11
Education
12
Education
13
Education
14
Education
15
Connection
16
Connection
17
Connection
18
Connection
19
Connection
20
Connection
21
Connection
22
Authority
23
Authority
24
Authority
25
Authority
26
Authority
27
Authority
28
Authority
29
Your choice
30
Your choice
5 story ideas from your own experience
Your Day 2 action plan (45–60 minutes)
Go deeper: Keep the rhythm going after the challenge with the Weekly Lead Rhythm Journal, a 3-touchpoint weekly system with a fillable weekly planner. Use code EMPIRE20 for 20% off. Get the Weekly Lead Rhythm Journal.
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